Fitness professionals use this approach all the time to encourage healthier habits. We’ve known for a long time that celebrating small achievements helps people reach long-term goals. The company has since doubled down on this approach, launching WellnessWins in 2018, in which members accumulate “wins” and then exchange them for tiered rewards. I noticed that WW rewarded customers for hitting milestones-a ribbon for losing 10 pounds, for example. I mean, when-Betty-sees-Veronica-with-Archie jealous. It came to me after two clients used Weight Watchers to lose stubborn weight. Skinner fans, this should sound familiar.) The token has no inherent worth, but it can be exchanged for a more valuable reward. The token system has two parts: the token and the reward.
#PERSONAL TRAINER CLIENT CONTRACT TEMPLATE HOW TO#
READ ALSO: How to Get More Personal Training Clients How to set up your own personal training referral program Whatever it is, you owe it to yourself to find it, and to use it consistently to boost your personal training business. Maybe something else will work better for your customer base. It’s fun and different, and it worked because it motivated my clients to help me. Will it work for your clients? I don’t know. Because it’s based on behavior modification (a useful tool for fitness pros in general), you can also use it to improve client results. The system has applications beyond referrals. I call it the token system for an obvious reason: By issuing tokens, you systematically reinforce the behavior you want (making referrals) with the promise of a larger reward. That means rewarding clients for recommending you, and incentivizing new prospects to try out your service.ĭuring my years as a personal trainer, I had a lot of success with the approach I’m about to describe.
Key feature: A referral program should benefit all parties-the business owner (you), the current client, and the prospect the client has referred to you. There are many kinds, and you’ll want to find the one that works for you. What’s a personal training referral program?Ī referral program is a deliberate, organized way to get clients to make referrals. It should be easy to understand and easy to follow, and include an incentive that makes sense for your brand and motivates your clients. To boost your business, you need both a referral program and a marketing strategy to promote it.
Systematic referral generation is a hallmark of highly wealthy fit pros. Others have a system but a bad one: vague, hard to follow, or poorly incentivized. Too many only ask for referrals when they’re feeling brave (i.e., never). So you’d think trainers would make a priority of asking for referrals, with a routine or system that works for them and they use consistently. And they’re also more likely to refer others, since that’s how they found you. They’re less likely to shop around than someone who came to you as a cold lead. People referred to you by a current or former client are more likely to become clients, to stay with you longer, and to have a higher lifetime value. How important are referrals to your success as a personal trainer?